Privacy Policy
This Privacy Policy explains what information the TrendPlay Arcade mobile application ("the App", "we", "us") collects, how it is used, who it is shared with, and the choices and rights you have. TrendPlay Arcade is published by Sai Krishna Mallam. If you do not agree with this policy, please do not use the App.
1. Summary
TrendPlay Arcade is a casual games app. We collect the minimum needed to let you sign in, save your game progress across devices, run a leaderboard, show ads that fund the App, and diagnose problems. We do not ask for your real-world email address, phone number, contacts, location, photos, or any sensitive personal information.
2. Information We Collect
2.1 Account information
- Username (player name). You choose this yourself when you create an account. It is shown on leaderboards and used to identify your profile.
- Password. You set a password at sign-up. The password is handled exclusively by Google Firebase Authentication, so it is never stored, transmitted, or logged by us directly.
- A synthesized email address. Firebase Authentication requires an email-formatted identifier. Because TrendPlay Arcade signs you in with a username rather than a real email, the App automatically generates a placeholder address of the form
your-username@trendplay.apppurely so Firebase has a valid login identifier. This is not a real, deliverable email address, we do not send mail to it, and it is used only to authenticate you with Firebase. We do not collect your real email address. - Firebase user ID (UID). Firebase Authentication assigns each account a unique identifier. We use it to link your profile and game data to your account.
- Guest / anonymous sessions. You may play as a guest. In that case Firebase issues an anonymous account (an anonymous UID) with no username or password.
2.2 Game progress and gameplay data
- In-game currency ("coins"), streaks (including streak freezes/saves), and high scores.
- Leaderboard entries consisting of your username, the game title, your score, and your account UID.
- Profile details such as your selected avatar and account timestamps (e.g., last login).
This data is stored on your device and, when you are signed in, synced to the cloud so your progress is backed up and can appear on the global leaderboard.
2.3 Analytics and diagnostics
The App records gameplay and app events (for example: app launch, sign-in, navigation between screens, game completion, reward claims, and feedback submission) together with a short non-sensitive description and a timestamp. This event data is used for product analytics and diagnostics and is processed via Google Firebase Analytics and our own event log stored in Google Cloud Firestore. These event records describe app activity. They are not designed to contain your password or your real-world identity.
2.4 Advertising identifier
The App shows ads through Google AdMob. AdMob and the underlying Google Mobile Ads SDK may access your device's advertising identifier (Advertising ID / AD_ID) and standard device/ad-interaction information to serve and measure ads. The App declares the com.google.android.gms.permission.AD_ID permission for this purpose. See Section 7 for your consent and opt-out choices.
2.5 What we do NOT collect
We do not request or collect your real email address, phone number, precise or coarse location, contacts, photos, microphone, camera, or health/financial data.
3. How We Use Your Information
| Purpose | Data used |
|---|---|
| Create and authenticate your account | Username, password (via Firebase), synthesized email, Firebase UID |
| Save and restore your game progress across devices | Coins, streaks, scores, avatar, timestamps |
| Show global leaderboards and matchmaking | Username, game title, score, UID |
| Show ads that fund the App | Advertising identifier and ad-interaction data (via AdMob) |
| Understand usage, measure features, and fix bugs | Analytics/diagnostic events (Firebase Analytics + our Firestore event log) |
| Send local reminders (e.g., streak reminders) | On-device notification permission only |
We do not sell your personal information.
4. Local Notifications
On Android 13 and above, the App may ask permission to send local notifications (for example, a reminder to keep your daily streak alive). These notifications are generated on your device. You can disable them at any time in the App's settings or in your device's system settings.
5. Third Parties and Service Providers
We rely on the following Google services to operate the App. Each acts as a processor or service provider and handles data under its own terms and privacy policy:
- Google Firebase Authentication: manages sign-in and securely stores credentials.
- Google Cloud Firestore: stores your synced profile, game progress, leaderboard entries, and our analytics/diagnostic event log. Hosted under Google Cloud project
trendplay-games. - Google Firebase Analytics: product analytics and usage measurement.
- Google AdMob: serves and measures advertising.
We do not share your data with any other third parties except where required by law.
6. Legal Bases for Processing (EEA/UK Users)
Where the EU/UK General Data Protection Regulation applies, we process your information on the following legal bases:
- Performance of a contract: to create your account and provide the game's core features (authentication, saving and syncing progress, leaderboards).
- Legitimate interests: to keep the App secure, diagnose problems, and improve the product through analytics, balanced against your rights.
- Consent: for advertising that uses your advertising identifier where consent is required (see Section 7). You may withdraw consent at any time.
7. Advertising Consent (EEA/UK) and Opt-Out
For users in the European Economic Area, the United Kingdom, and Switzerland, the App uses Google's User Messaging Platform (UMP) to present a consent prompt before any ad is requested. Your consent choice governs whether personalized advertising and the advertising identifier are used. Outside these regions, ads may be requested without that prompt, subject to your device settings.
You can also limit ad tracking on your device:
- Android: Settings, then Google, then Ads, where you can reset or delete your advertising ID and opt out of ad personalization.
8. Data Retention and Account Deletion
Retention. We keep your account and synced game data for as long as your account exists. Analytics and diagnostic event data is retained for a limited period for product and troubleshooting purposes and according to the retention controls of Firebase Analytics and Cloud Firestore.
In-app account deletion. You can permanently delete your account from inside the App: Settings, then Delete account, then confirm. When you confirm, the App:
- Deletes your cloud profile document from Cloud Firestore (
registered_users/{uid}); - Deletes your Firebase Authentication account; and
- Wipes all local app data on your device (your saved profile, preferences, and on-device session flags).
For security, if your sign-in session is old, Firebase may require you to log in again before the deletion completes; the App will prompt you and your data is not removed until you confirm again. Anonymous/guest accounts are deleted without re-authentication.
Some residual copies may persist in routine backups or in third-party processors' systems for a limited time before being overwritten or purged in the ordinary course.
9. Children's Privacy
TrendPlay Arcade is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction, such as 16 in parts of the EEA). We do not knowingly collect personal information from children below that age. If you believe a child has provided us information, contact saikrishnamallam@live.com and we will delete it. Where required, advertising is configured for a general (non-child) audience.
10. Data Security
- Encryption in transit. All network communication with Firebase, Cloud Firestore, and AdMob uses HTTPS/TLS. The App blocks cleartext (non-HTTPS) traffic.
- Access controls. Cloud Firestore security rules require an authenticated session for reads and writes, and tie leaderboard and profile records to the owning account's UID so users cannot write data on behalf of another account.
- On-device protection. Sensitive on-device session values are stored using Android's encrypted storage where the device supports it. Passwords are never stored on the device or by us; they are held only by Firebase Authentication.
No method of transmission or storage is 100% secure, but we work to protect your information using industry-standard safeguards.
11. Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Correct inaccurate information (you can edit your profile in the App);
- Delete your account and associated data (see Section 8);
- Object to or restrict certain processing;
- Withdraw consent for advertising (see Section 7); and
- Lodge a complaint with your local data protection authority.
To exercise these rights, use the in-app controls where available, or contact us at saikrishnamallam@live.com.
12. International Data Transfers
The App's service providers (Google Firebase, Cloud Firestore, Firebase Analytics, and AdMob) may process and store data on servers located in countries other than your own. Where applicable, these transfers are governed by appropriate safeguards under the providers' terms.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and post the new version at https://trendplay.games/privacy. Material changes will be communicated where required by law. Your continued use of the App after an update means you accept the revised policy.
14. Contact Us
If you have questions about this Privacy Policy or your data, contact: